GotoAndPlay

"My plan is to build a content empire on the foundation of my own beautiful mediocrity. So far, the returns have been magnificent."

My Mission

The World’s Most Shameless Guitar Channel

Every great myth needs an origin story. This one just happens to be a highly documented, brutally honest, and hilariously arrogant account of my path to becoming a guitar god. GoToAndPlay is where I chronicle my journey from total beginner to... well, to whatever inevitable greatness awaits.

While some may call it "self-serving," I prefer to think of GoToAndPlay as a public service. My mission is to enlighten the masses, offering a masterclass in how to not quit guitar. Through sardonic gear reviews, surprisingly useful tips, and the occasional progress update, I’m building a brand around the beautiful struggle of becoming an expert.

My Concept

A Content Philosophy Built on Arrogance

This is a high-concept, highly-produced content brand for a mature audience that grew up on sharp wit. While others document a beginner's journey, I'm here to chronicle the making of a rock 'n' roll anti-hero.

Gear Reviews

I provide unfiltered, definitive verdicts on gear that other channels are simply too timid to deliver, ensuring you only spend money on the tools worthy of true greatness.

Educational Content

These aren't tutorials; they are masterclasses, dispensing vital wisdom on everything from recording with the Spark amp to avoiding the existential dread that makes most people quit.

Progress Vlog

My progress is not a journey; it's a spectacle. These vlogs are the meticulously documented record of my glorious and inevitable ascent to the pantheon of guitar gods.